Right-Brain Justified
Scaling Cultures Through Unmistakable Leaders
By: Michael D. Novakoski | Rob Dwortz
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About Right-Brain Justified
What makes a company truly unmistakable? In Right-Brain Justified, leadership experts Mike Novakoski and Rob Dwortz argue it’s not just about strategy and profit—it’s about people. Drawing on neuroscience and decades of experience in organizational transformation, they introduce a breakthrough approach that blends logical thinking with emotional intelligence to create vibrant, high-performing workplaces.
Through real-world case studies and their innovative tools like uMap™ and the Become Unmistakable (BU) method, the authors show how leaders can foster psychological safety, authenticity, and meaningful connection. From transforming managers into relationship builders to scaling culture across teams, Right-Brain Justified offers a proven roadmap for driving engagement, retention, and business success by leading with both head and heart.
About The Author(s)
Michael D. Novakoski
president and CEO of EV Construction
Under Mike’s leadership, EV Construction has become an award-winning company known for its innovative “Built Around People” culture. His transformation of EV became the foundation for the BU methodology that…
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Rob Dwortz
co-founder and CEO at Become Unmistakable
Combining Rob’s extensive banking and leadership experience with brain science research, he helped develop the uMap™ platform and BU training programs that have transformed companies through right-brain-justified leadership. He specializes…
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