take a chance by larry gaynor book cover

Take a Chance!

101 Entrepreneurial Lessons for Making it Big

By: Larry Gaynor

You’re An Entrepreneur. You’ve either started or are thinking of starting your own business. Or you’re all in and need to take a chance. Then this book is for you. Starting a business is brutal. 70% of businesses fail after five years and only 25% of businesses make it to 15 years or more.

What if you had a crystal ball to guide you through your business cycle so you didn’t make the same mistakes as everyone else? Larry Gaynor is a serial beauty entrepreneur still running TNG Worldwide since 1985. He has dealt with the biggest companies including L’Oréal, Unilever, Amazon and Walmart.

As a retailer, he had to take a chance and decide to shut down his $5 million store and become a wholesale distributor. As a distributor, he was cut-off more than ten times and threatened to sell his company or else. As a manufacturer, he had to take a chance and risk everything during the pandemic.

Take A Chance! is Gaynor’s fascinating journey as an entrepreneur spanning more than 50 years. Key take-aways include Gallup-training that changed TNG’s culture; the pivot to manufacturing from being a lowly distributor; the importance of being an Amazon Top 200 Reseller; and the rise and fall of the pro beauty business. Along the way, Gaynor shares his top 101 entrepreneurial lessons for making it big.


Larry Gaynor

Founder & CEO of TNG Worldwide

“My goal was to write a refreshing take that would relate to all entrepreneurs as we see life as a game and we play to win.” TNG’s best-selling signature brands…

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