Worth Doing Wrong
The Quest to Build a Culture That Rocks
By: Arnie Malham
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About Worth Doing Wrong
Business is hard. Arnie Malham, founder and president of cj Advertising, understands this thoroughly. But the challenges that make business hard are more than just obstacles–they provide the foundation to building and strengthening a culture that attracts the best people to do the best work.
In Worth Doing Wrong, Malham provides strategies for creating a culture that will help you smash business goals, achieve win-win relationships with your clients, generate buzz in your community, and cultivate a workplace that you and your employees will love.
About The Author(s)
Arnie Malham
Founder, cj Advertising
In 1994, Arnie launched cj Advertising (cj), an agency focused solely on growing personal injury law firms. Built on a foundation of financial comparison models extracted from his bank experience…
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